“I approached Mike to help me with my business, as I was confused about where I wanted to take it and unclear of what my next steps should be. I was totally overwhelmed with indecision.

Mike asked me about my business, and we quickly untied all the knots, and suddenly I gained clarity in what direction I wanted to take the business. Mike made some incredibly useful suggestions when it came to the marketing of the business, the product and also gave me advice about the social media and customer service aspect of the business. Mike gave me an invaluable critique on some of the elements of my business and his honesty meant that I became motivated to make a change to something I already knew needed improvement. Mike just gave me that confirmation I needed to get on and do it.

In essence, I told Mike what I wanted, and he guided me on how to get it. Now, I have a proven marketing strategy that is attracting a great volume of quality leads which I convert at 40% with a fast turnaround. The business also has a clear identity and firm values, which gives me confidence to follow through with my pricing. Our customer experience has been improved magnificently due to the changes we’ve made to our marketing and our internal processes. All of which has been contributed to and influenced by Mike’s coaching.

Thank you Mike!”

Steph Sandford

Challenges faced:

  • Felt lost; not knowing which direction to go in
  • Scared to charge more
  • Lack of understanding of what my competition was doing and why they were getting bookings
  • Speaking to all – and ending up speaking to none
  • Appearing to be a jack of all trades
  • Felt defeated and ready to give up

What we helped the business overcome and Implement:

  • Website review: was looking unprofessional and sending unclear messages to my clients
  • Defining my values – clarifying what was really important to me so I could run my business in a way that feels right
  • Put a social media plan of action in place, where before we did no digital marketing
  • Undertook competitor research so I was able to see the gaps and differentiate from the competition. This is what really put me on the right track and feeling confident about going forwards to be the leaders in service

RESULT

  • Clear message that says “we are the professionals, and this is what we do”
  • 40% conversion rate up from 25%
  • Attracting the right clients – our ideal clients – and forging better relationships
  • Increased client satisfaction… and therefore my own satisfaction levels soared
  • Won an award for service excellence – we are not only standing out from the competition, but leading in service
  • Now in the process of franchising the business

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